The BCG Matrix is also the Growth-Share Matrix because it is based on the industry's growth rate and the market share of the individual businesses with the greatest rival present. Apple now has a wide range of products in high market demand.Ĭomputer, iPad tablet, iPhone, Software, Apple Arcade, Apple TV, Apple Card, iPod Macintoshĭogs, Stars, Cash Cows, and Question Mark are four categories in which you can classify different business units or products in the BCG matrix of Apple. With the death of Steve Jobs on October 5, 2011, Apple continued making a difference with the appointment of Tim Cook as the CEO. A year later, its board of directors reached out to Jobs, who became an iCEO in 2000, leading Apple to its breakthrough with the introduction of the Mac and iBook, followed by the iPod. In 1990 Apple recorded its highest profit, but its market shares suffered, and by 1996, it was tagged doomed. Wozniak left the company three years later due to diminishing interest, post which PepsiCo's John Sculley joined to be the president. Apple went public in 1980 after sales jumped to $117 million. They were the first to introduce color graphics. Jobs and Wozniak started in Jobs's garage, wherein they sold PCs without monitors, casing, or keyboards, which they later added in 1977. Apple Computers Inc, founded by college dropouts Steve Jobs and Steve Wozniak on April 1, 1976, aimed at making computers small and portable enough for people to have them anywhere they needed them.
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